How to Start an Online Business with Resin Art?

How to Start an Online Business with Resin Art?

Dec 28, 2023

The resin business industry is thriving, and the market for resin items is active. Analysts predict that the resin market will generate $10.3 billion by 2027, indicating high demand and endless possibilities for your business. For most people, working with resin starts as a hobby, but when you decide to turn it into a business, there are a few things you need to consider. Starting a resin business requires creativity, an interest in selling your creations, and realistic expectations.

You'll need to invest in supplies and have a dedicated website to showcase and sell your products. In this blog, we will guide you through the process of starting your resin business, from creating inventory to promoting your products and making sales. Join us as we talk about all these points in detail. Remember, if you want to increase your skill set, a resin art course is your best bet!

Steps to Start an Online Business with Resin Art

Many artists and enthusiasts are now exploring the idea of starting an online business to showcase and sell their resin art creations. If you are passionate about resin art and want to turn it into a profitable venture, follow these steps: 

Step 1: Master the Art of Resin

Before you dive into the world of online businesses and selling resin art, it's crucial to master the art itself. Spend time honing your skills, experimenting with different techniques, and learning from experienced resin artists. This will help you develop your unique style and create high-quality pieces that will attract customers.

Step 2: Define Your Niche and Target Audience

Resin art encompasses various styles and themes. To stand out in a competitive market, it's essential to define your niche. Determine the specific types of resin art you excel at, whether it's abstract, landscapes, or jewellery. By specialising in a particular niche, you can build a strong brand and appeal to a targeted audience that is passionate about your chosen style.

Pro Tip: [Build your inventory: Start with 10-15 ready-to-sell pieces to gauge customer preferences and fine-tune your offerings. This will allow you to keep up with demand while assessing which products sell best.]

Step 3: Create an Online Presence

Establishing a strong online presence is crucial for the success of your online business. Start by creating a professional website or an online store. Choose a visually appealing design that showcases your resin art. Include high-quality images of your artwork, a compelling description of your creative process, and an easy-to-navigate interface for potential customers.

Pro Tip: [Set up your online shop: Consider using platforms like Shopify, where you'll have full control over your site and access to useful tools for managing and growing your business. Alternatively, you can start on popular marketplaces like Etsy or Amazon, but consider establishing your site later on for more autonomy.]

Step 4: Build a Social Media Following

Social media platforms like Instagram, Facebook, and Pinterest are powerful tools for promoting and selling your resin art. Create accounts on these platforms and regularly share captivating images of your artwork. Engage with your followers by responding to comments, sharing behind-the-scenes glimpses, and collaborating with influencers or fellow resin artists. Building a strong social media following will boost your online presence and attract potential customers.

Pro Tip: Market strategically: While social media is a valuable marketing tool, focus on media outreach for greater exposure. Aim to collaborate with micro-influencers who align with your target audience to showcase your resin art in a more personal and desirable way.

Step 5: Develop a Pricing Strategy

Determining the right pricing strategy is crucial to ensure your online business is profitable. Consider factors such as the cost of materials, time invested in creating each piece, and the level of intricacy. Additionally, research the market and evaluate the prices of similar resin art pieces. Aim to offer competitive prices while still maintaining a healthy margin.

Step 6: Invest in High-Quality Materials

To create exceptional resin art that will impress customers, it's essential to invest in high-quality materials. Opt for premium epoxy resin, pigments, dyes, and other supplies. Using top-notch materials will result in stunning finished products that will appeal to your target audience and encourage repeat purchases.

Step 7: Promote Your Online Business

To generate sales and grow your customer base, you need to promote your online business actively. Implement various marketing strategies such as search engine optimization (SEO), email marketing, collaborations with influencers or art bloggers, and paid advertisements. Consistently market your resin art to attract potential buyers and keep your online business thriving.

Questions You Must Ask Yourself Before Starting an Online Business with Resin Art

Resin art business is an exciting venture that allows you to showcase your creativity and create beautiful works of art. However, before you dive in headfirst, there are some important questions you need to ask yourself.

How Does a Resin Business Work?

For most people, starting a resin business begins as a hobby. It's easy to get the materials you need and start practising. After a while, working with resin becomes second nature, and you start to develop your style.

If you want to start selling your resin creations, even as a side job, you need to approach it differently. You have to treat it like a small business by creating inventory, promoting your products, and making sales. Each of these tasks has its own challenges, but we will guide you through everything you need to do to get your resin business up and running.

Read also - How To Make Geode Resin Art For Beginners?

How Much Money Can You Make from a Resin Business? 

The amount of money you can make depends on a few things:

  1. The type of resin items you're selling.
  2. How well you can keep costs down.
  3. How you promote your business.

If you make something that everyone wants and sell everything you make, the only limit to your income is how many items you can create.

How Should You Set the Prices for Your Resin Products? 

Take a look at craft websites to see what similar resin items are being sold for. It's important to price your pieces competitively. When you're just starting out, it might be tough to charge much more than what it costs you to make the products. However, doing so will help your business take off. As you get going and become more efficient in producing your resin products, you can then adjust your prices to make the most profit.

Is a Licence Required for a Resin Business? 

Apart from the construction industry, small businesses usually do not need a specific licence for resin-related activities. However, even the smallest businesses may have to obtain a licence to operate legally. The requirements may vary depending on your location, and you may need state or local business licences. It is also important to register your business with the state to pay sales tax on items sold and income tax. Additionally, you should get an EIN (employer identification number) and a federal tax ID for your business. While most resin business owners do not require a resin-specific licence, it is crucial to fulfil the general licensing and registration obligations that apply to all small businesses.

Read Also - A Step-By-Step Beginners Guide: How To Do Fluid Resin Art


Starting a resin business can be a lucrative endeavour for those passionate about creating unique and beautiful resin art pieces. By mastering the art of resin, defining your niche and target audience, creating a strong online presence, and investing in high-quality materials, you can establish a successful online business. Pricing your products competitively and implementing effective marketing strategies will help generate sales and grow your customer base. With the resin business industry thriving and high demand for resin items, the earning potential is vast. 

However, it's important to approach your resin business with realistic expectations and a detailed business plan. To learn more about starting a resin business and to gain valuable insights, visit Arts Shala's website and Contact Us for further guidance. Remember, with creativity, dedication, and the right strategies in place, you can turn your passion for resin art into a profitable venture.

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